If you are soon selling your California home, you may feel like it’s difficult to find a place to start. You want a return on your investment. You may have lived at the property for some time, and it feels a part of you and your family. One of the most important things about selling a home is finding the right marketing strategy. This is where an experienced real estate agent comes in. While you're busy finding a new place to live and moving, the agent is overseeing the sale of your home. Read on for some tips to help you select the right agent. You can also use the tips below to be a proactive seller in the hot California real estate market.
Marketing Strategies Are Number One
Home buyers begin their searches online. Most buyers today don't waste their time touring properties that haven’t first interested them on a webpage or smartphone app. This buying method means some things for sellers:
You'll need good pictures
You'll need the listing to be on multiple websites and sources
You'll need other things like video tours to help buyers get a feel for the property
You'll need good written descriptions
Your real estate agent will be taking care of all of this, but it’s important to discuss this with her from the beginning. You’ll know as a seller what to expect from your agent and how she will attract the right buyers to your property. The more expansive and higher-priced the property, the more areas of marketing the agent will implement.
Use Word Of Mouth
This may sound like a no-brainer but tell people that you're selling your home can attract the right buyer. If you let your neighbors know that you’re moving out, they’re going to want to find the right buyer, so they can continue to have pleasant neighbors that they get along with well. Share the posting of your home listing on social media and your second cousin from Ohio who is looking to move into the area could be a candidate to buy the property. You just never know!
The Price Is Right
Everything from your staging to your home listing to the marketing strategies used can be perfect for the sale of your home, but if the price isn’t right, buyers won’t bite! Many times, sellers have a number in mind that they believe they can get for their home. Real estate agents may advise otherwise, but the seller has the final say. Work with your agent on a pricing strategy that works along with the California housing market based on what’s happening right in your own neighborhood with home sales. Overpricing the home can cause it to sit on the market for a lot longer, creating more of a headache for you as a seller. Depending on how quickly you need to sell your home, you want to be sure that the price is on point to avoid issues with your move and the return you’ll get on the property.
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